a backlash from managed care against all the drug ads on TV, radio, magazines, etc
December 1998
You'll see a backlash from managed care against all the drug ads on TV, radio, magazines, etc.
Drug companies now spend over a BILLION dollars a year on direct-to-consumer advertising for prescription drugs. This is up to 20% of what they spend marketing to physicians.
These ads work...maybe too well.
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